Christmas starts with Christ 2012 campaign
How do you picture the baby Jesus? A new and different image will be hitting our streets natiionwide as part of this years ChristmasAds.Net poster in their campaign “Christmas starts with Christ”. As well as appearing on billboards in all sorts of different locations the posters are available for churches to use and can be downloaded free from the ChurchAds website by clicking here.
Research shows that 84% of people believe that ‘Christmas should be called Christmas because we are still a Christian society’ and that 42% of people seeing the advertising say ‘it makes me think more about the true meaning of Christmas’
This is what they say about the 2012 poster.
“This year, we're retelling the story with an eye-catching, brown-eyed Godbaby doll in a blue babygrow, with the slogan, "He cries. He wees. He saves the world."
The striking image of a fictional "Godbaby toy" aims to make the Christmas story appeal to the younger generation and puts Christ at the centre of conversations. The doll represents the baby Jesus and plays on the idea of Christmas being a time when everyone is searching for that 'must-have' Christmas gift.
This obsession means we focus too much on the material nature of the festival and miss the point – that Jesus, the true Godbaby, was born human and must never be turned into a commodity.”
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